What should a brandname do when a shopper abandons their cart but the company still wants the sale? The most effective thing is to send the buyer an email with a discount in support of the Winter Gloves OZERO Touchscreen Cycling Warm Women Driving Fleece in the cart. The second most effective thing should be to send an email without a lower price. That raises the question of how flexible do you want to be about your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key strategy questions. So often it is alluring to do what you have to do to find the next sale but sometimes that comes at the expense of future growth....More
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Date: 05 Mar 2021 Logistics: AliExpress Standard Shipping